The primary reason you build an online fashion store is to generate more sales by reaching a larger audience. So, every aspect of your e-commerce store should work towards your goal and not against it. Many store owners focus on the features and functionalities of the website but they forget about the aesthetics. It is essential to understand that in order to use the store functionalities, your customers should find the website attractive and easy to navigate, especially when you are in the business of style and beauty. It means the Magento 2 theme that you choose for your fashion store should be fashionable, beautiful and useful at the same time.

Magento 2 Theme: How to select the Best One for your Fashion Store?

Buying apparel, clothing accessories, purses, shoes and other fashion accessories are often emotional experiences. The customer may stumble upon your website and buy your products if the store is attractive and enables an easy shopping experience. Make sure that you keep in mind the following tips for choosing the best Magento 2 theme and attract a large number of visitors to your website.

1. SEO-Friendly and Responsive Design

Your fashion store may have the best products, useful features and superior customer shopping experience. But if the store is not SEO-friendly and your search-engine rankings are not high, all is lost. So, seek out a Magento theme that offers SEO-friendly, clean coding. Choose a theme that is built with CSS3 + HTML 5 so that it is 100% responsive. Selecting a multipurpose theme that works on different mobile devices and platforms will ensure increased SERPs.

Your theme should support RTL (right-to-left) layout along with a language and currency switcher option so that you can access a global audience. You must also ensure that it is compatible with Varnish Cache so customers can enjoy a seamless shopping experience even during high traffic.

2. User-Friendly Layout for Better Shopping Experience

Enabling your Magento store on every device is not enough! You need to have a user-friendly layout so that customers can find products quickly. Here are a few things that can make your fashion website user-friendly:

>>Responsive navigation menu to highlight different fashion categories and discount products easily.

>>Flexible search options such as Ajax-layered navigation and Ajax quick search for customers to expedite the shopping process.

>>Option to show recently visited products, related products, combo products on the product page to up-sell.

>>A fashion store needs a quick-view pop-up window to showcase products quickly.

>>Customers should be able to add products from any page.

>>When you own a clothing store or a jewelry website, you have several products. The theme should have an infinite scrolling option so that customers can checkout all the products easily.

>>An optimized checkout process to keep the cart abandonment rate low.

>>For a fashion store, the functionality of image flipper is an absolute must so customers can view your products from all angles.

3. Options to Customize the Magento Store

Magento is a popular e-commerce platform because it lets you customize your store and make it unique. If the Magento 2 theme doesn’t make customization an easy job, it is better to avoid it. Here are different elements that you should be able to customize:

>>Are you able to customize the home page layout? >>You should be able to change the color of different elements of the website. >>Option to customize the header and footer so that you can set links according to your customer’s needs. >>There should be multiple category layout options (one column, two columns with left/right sidebar, two products per row, etc.) to best suit your products. >>Option to show/hide buttons on category pages: Add to cart, add to wishlist, compare products, etc. >>Multiple product page layout options (one column, vertical thumbnails and horizontal tabs, accordion tabs, etc.) >>As a fashion store, the theme should allow you to display new products, most viewed products, featured products and best-seller products easily. >>Opportunity to show different promotional messages and banners on the top. Also, you should be able to showcase daily deals in order to promote limited-time sales on the website.

4. Compatibility with the Latest Magento Versions

When you are doing business on an e-commerce platform, it is essential that you use the latest version. By keeping your store regularly updated, you prevent cyber attacks on your website and keep your customer information safe. The same logic applies to using Magento themes. Opt for a Magento 2 theme that is compatible with different versions of the platform. Even if you are currently using an older version, choose a theme that supports the latest version (Magento CE – 2.3x). So, the next time you upgrade, your theme will not create any issues and deliver a streamlined shopping experience without any technical glitches.

5. Social Media Features for Better Connectivity

If you are not communicating with your customers and potential buyers, you will lose them to your competitors. And, the most effective way to communicate with them is by using social media. Your fashion store must have social media profiles and you should connect them to your store. Also, customers should be able to share products and fashion-looks quickly. Having an Instagram gallery will enable you to increase your reach and improve your sales.

You may have a solid social media strategy to sell your products. You may advertise on Google regularly and attract new customers. But, have you thought of using your website to increase sales? A smart businessman not only focuses on customer acquisition but he also pays attention to increasing the average sales per customer. And, you can convince your customers to spend more by offering special discounts on the website.

Which Magento Extensions promise Increased Buying from Customers?

As store owners, your primary focus should be on getting as many visitors as possible. But when casual visitors click on your website, attract them to buy more. Here’s how you can do it.

1. Highlights on Home Page

Usually, you will get a chunk of your visitors from the Home Page. It is the page that should define your store and provide you with ample opportunities for making a big sale. So, when customers click on it, the first thing that they should see is the promotional offers. Use a responsive banner slider to create rotating sliders on the home page. Highlight current offers and lead them to the offer/sale page instead of linking it to about us page or contact page.

Choose a banner slider extension that allows you to set responsive slider themes, slider effects, navigation options and banner content easily.

2. Time-Bound Deals offer High Returns

Are flash sales successful? According to a Kellogg Insight article, Americans spend $2.5 billion a year on “For a Limited Time Only” sales. Other than evaluating the product on the basis of reviews, customers also evaluate them and make decisions by the deals offered to them. A time-bound deal is a great way of convincing customers to shop when they cannot judge a product physically. It can compel them to finish the shopping process quickly and thus, enable you to sell more.

To create a section for “New Deals Every Day”, you do not need to edit the complex codes on your website. Simplify the process with a daily deals extension to create limited-time offers on your Magento store.

3. Make High-Performing Landing Pages work Hard

Now, putting an advertisement banner on every page may ruin the look of your Magento website. But, if you want to target customers and show offers to them, choose the top-performing landing pages. Download banner ads manager extension to create and manage banners on different pages. Choose from different banner themes and patterns according to the space available on each page and display new products as well as offers.

You do not need advanced technical knowledge to use the extension. The admin panel offers easy banner creation options and lets you manage the ads easily. When you do not have any current offers available, simply disable the advertisement block from the back-end.

4. A Hint on every Page

A full-proof advertising plan makes sure that all customers are made aware of new deals and offers. And, one way of doing it is by using promotions notification extension. The Magento module will help you display a notification bar at the top or bottom of the category pages, product pages as well as CMS pages. You can even use it to create a pop-up message that displays offers anywhere on the site.

The extension is useful when you want to schedule different promotions on your website. You can use it to display multiple notifications and inform customers about current and future offers. This way, they will not miss out on any upcoming deals.